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At first glance, it seems easy – just email your customers about something you think of value for them and then it gets harder.  You’ll find your email service doesn’t like you sending to large groups and even if it is allowed, the receiver’s email program will mark it as spam.

Send Your First Email Newsletter Today – AWeber Communications To solve this you need an email marketing tool, preferably one that can also sign-up new members on your webpage, let them change their address as they move around, offer auto-responders when they sign up. It insures you send out holiday reminders  - before the holiday! (or any sale event).  It also should provide you with results of who read your email (yes, that’s possible) and fine tune your e-mail campaigns.

The only tool I recommend is the leading company in Email marketing called Aweber.  The starting cost is only $1 per month and very modest after that.

Having an easy way to do online billing and records is a dream come
true.  After many frustration and expensive costs with Quicken / QuickBooks I chose 
WorkingPoint instead.  No more force upgrades at full cost and they just work harder! It allows me to keep everything online, send out invoices, track expenses and customers can pay via PayPal or check.  Truly easy, and always secure.  Check it out at WorkingPoint.com!

I love technology such as the iPhone, Droids, Skype, and the like.  They offer great ways for us to stay connected and for our customers to connect with us.

Yet, when running a small business with a handful of cell phones can be problematic. How do you route calls to others in the office?  How do you  create a common reception / greeting.  Wish you could have an affordable phone system?   Consider the cloud!

Ring Central provides you with a virtual phone system that will let you create new numbers, extensions, voice mail, call routing, and many more features.  They have prices starting at $9.99.  Learn more by going to their site.

Facebook Fan pages are a great way to connect with your customers.  They give you something that no other connection does – one on one.  With a Facebook Fan Page as a business,  you may want to just share everyday happenings or something that you found of interest and not just push for sales.  The main goal is keeping your name connected to your customers.  So share a cooking tip, a sale, or anything…just share.

What does Facebook say about a fan page?